Dirt Trial Sponsorship ROI: Real Data for 2026
How sponsoring grassroots motorsport stacks up against digital advertising — a data-driven comparison
"Does sponsoring a grassroots race actually work?" WSJ addresses this question posed by countless small and medium business owners by comparing actual impression and reach data against digital advertising benchmarks. The short answer: if the right competition and driver are chosen, the CPM of dirt trial sponsorship can land at one-fifth to one-half of paid social media rates.
Average crowd attendance at a single All-Japan Dirt Trial Championship round runs between 800 and 2,500 people. Taken alone, this looks small. But modern sponsorship evaluation cannot be reduced to event-day exposure. The driving footage, workshop stories, and sponsor tags that competitive drivers post on social media continue to accumulate impressions for weeks after the event.
This column space is a paid placement for sponsor companies. Exposure across all WSJ articles, distributed in 23 languages worldwide.
Inquire About Placement →Share this article
Comments
0Related Articles
我为何选择砂石计时赛 — 三桥清哉
引领我走进砂石计时赛的，是全日本冠军的叔父。我本来就热爱WRC和拉力赛，一直梦想着有朝一日能在砾石路上奔驰，叔父的邀请让我第一次踏上了砂石赛道。那一天的感觉——恐惧与兴奋同时涌来的那个瞬间，成了我今天…
When Follower Count Drives the Contract — The New Logic of Motorsport Sponsorship
Five years ago, the first question a potential sponsor asked was where their logo would sit on the c…
Drivers and Social Media: How 10,000 Followers Changed Sponsorship Negotiations
The assumption that strong results automatically attract sponsors has eroded rapidly in the 2020s. W…
FOUNDING READER
This journal exists because 100 people believed in it before the world did.
Seat #001 could be yours.