10 Red Flags in Motorsport Sponsorship Contracts
Contract clauses grassroots drivers commonly overlook and practical negotiation techniques
WSJ, drawing on real contract dispute cases and specialist legal interviews, has compiled ten contract clauses that grassroots drivers most commonly overlook before signing a sponsorship agreement.
1. Overly broad competitor exclusion — negotiate to a specific product category, not 'all automotive.' 2. Perpetual SNS content licence — limit to the sponsorship period. 3. Refund clause for missed follower targets — add force majeure safe harbour. 4. Strict logo compliance penalty — add alternative approach clause with prior sponsor approval. 5. Non-refundable fee with asymmetric sponsor termination rights — request pro-rata refund upon early termination.
This column space is a paid placement for sponsor companies. Exposure across all WSJ articles, distributed in 23 languages worldwide.
Inquire About Placement →Share this article
Comments
0Related Articles
ทำไมฉันถึงเลือก Dirt Trial — เซย่า มิตสึฮาชิ
ลุงของฉัน — แชมป์ dirt trial ทั่วประเทศญี่ปุ่น — คือผู้ที่พาฉันมาสู่กีฬานี้ ฉันชื่นชอบ WRC และการแข่…
When Follower Count Drives the Contract — The New Logic of Motorsport Sponsorship
Five years ago, the first question a potential sponsor asked was where their logo would sit on the c…
Drivers and Social Media: How 10,000 Followers Changed Sponsorship Negotiations
The assumption that strong results automatically attract sponsors has eroded rapidly in the 2020s. W…
FOUNDING READER
This journal exists because 100 people believed in it before the world did.
Seat #001 could be yours.